Challenges and Opportunities in Influencer Marketing on Purchase Behavior
(Maria-Angeles Revilla-Camacho, Anas Yahya Al Hadid)
Challenges and Opportunities in Influencer Marketing on Purchase Behavior
(Maria-Angeles Revilla-Camacho, Anas Yahya Al Hadid)
Zarqa University. P.O. Box: 132222, Zarqa 13132, Jordan
Phone: +962-5-3821100
Fax: +962-5-3821120
Email:met@zu.edu.jo